What’s changing

What’s changing?

The Brief supports three new use cases plus new exciting media types that you can create with the platform to help drive your marketing campaigns.

• The Discover Agent allows you to stay ahead by uncovering what ads your competitors are creating, where they publish, their targeting so you can beat their playbook.
• The Create Agent lets you generate and adapts assets based on prompts, brand identity, and performance feedback — across all major advertising channels. All assets generated can be edited with granular control and precision with the Ad Studio.
  • You can also now create in addition to Ads, the following media types:
    • Product Photography - Stunning photoshoots that showcase your products professionally.
    • AI Video generation - Professional video without cameras, actors, or expensive production.
    • UGC (User Generated Content) video - Authentic user-generated content with automated captions that convert.
• The Launch Agent (coming soon) provides suggestions on which channels to focus on based on your campaign objectives, which budget to allocate to each and more.
• The Optimize Agent is your performance marketing thought partner, it provides suggestions on what to improve across your campaigns and various channels (Google, Meta, TikTok, Pinterest) and generates custom reports for you.

Our vision has always been a connected system where agents don’t just automate tasks but work together to drive campaigns from start to finish. In an era where AI can be truly intelligent, it should handle the heavy lifting: the research, analysis, and optimization. This frees you to focus on what only you can do, creative leaps, strategic moves, and big ideas. The result is a marketing organization spending less time doing the busy work and making space instead for the things that AI can't do such as creativity and the next breakout marketing ideas.

That vision is now a reality. We’re rolling out agents that power every stage of the campaign lifecycle: Discover, Create, Launch, and Optimize, all working in a continuous feedback loop.

What’s Staying the Same?

While we’re introducing our new agentic experiences, the Creatopy product and the support our current users know and love aren’t going anywhere.

We’ll still provide:

• The same powerful editor users know and trust, now enhanced, not replaced.
• Browser-based workflow with fast and collaborative editing.
• Robust creative automation tools (e.g., resize, Feed, localize, translate, animate in one click).
• Brand control (Brand Kit) and governance features like locked elements, templates, and approval workflows.
• Support for hundreds of formats across major ad platforms.
• Built-in ad serving and performance analytics, no need to export or hop between tools.
• Live Data support for best personalization of ads.
• Time-saving tools that eliminate repetitive work and speed up asset production.
• Commitment to brand fidelity, speed, and scale.

It's the same team, same support, and same mission, just going bigger.