The Brief is a fully integrated ad platform that takes you from idea to live campaign, all in one intelligent workflow. This guide walks you through the end-to-end journey.
1. Start with the right spark
Explore high-performing creative patterns, winning formats, and competitive insights in Discover. Use Discover Agent and Moodboards to fuel your concepting with data-backed clarity.
2. Shape your creative
Whether you're editing one design or producing a campaign’s worth of assets, Create is your creative engine:
- Use the Light Editor for quick, on-brand updates, ideal for marketers
- Jump into Ad Studio for full-scale design, animation, AI tooling, batch editing, and more
From static images to video to UGC, you’re covered.
3. Publish without friction
Launch your assets directly from The Brief:
- Export with custom profiles
- Push to Google, Meta, LinkedIn, and more
- Or use our Ad Server for real-time delivery with live updates, personalization, and creative rotation
4. Optimize and learn
The Optimize pillar gives you data-backed recommendations, AI insights, and auto-generated reports across campaigns. You’ll know what’s working—and how to improve it instantly (no really, before your campaign even ends).
5. Loop it back
Every launch feeds smarter insights into your next concept. The flywheel gets faster, and better, with every campaign.