Overview
The Brief is a unified platform built to manage the entire advertising lifecycle, from insight to execution to optimization.
Who is it for?
The Brief is for marketing organizations wanting to streamline their advertising lifecycle loop. At the center of this loop, The Brief is powered by AI enabling the various teams using it to spend less time doing work that robots can do for them. The result is a marketing organization spending less time doing the busy work and making space instead for the things that AI can't do such as creativity and the next breakout marketing ideas.
What does it do?
The Brief is a comprehensive platform engineered to manage the entire advertising lifecycle, from initial insight to execution and optimization, all within a single environment. The Brief provides the software equivalent of what you will find in marketing agencies:
Discover: The Strategist
The Discover Agent allows you to stay ahead by uncovering what ads your competitors are creating, where they publish, their targeting and more so you can beat their playbook.
Create: The Creative
The Create Agent lets you generate and adapts assets based on prompts, brand identity, and performance feedback — across all major advertising channels. All assets generated can be edited with granular control and precision with the Ad Studio.
Launch: The Media Planner
The Launch Agent (coming soon) provides suggestions on which channels to focus on based on your campaign objectives, which budget to allocate to each and more.
Optimize: The Analyst
The Optimize Agent is your performance marketing thought partner, it provides suggestions on what to improve across your campaigns and various channels (Google, Meta, TikTok, Pinterest) and generates custom reports for you.
How is it different?
The Brief provides both a low barrier to entry to creative autonomy but also advanced editing capabilities allowing both marketers less familiar with design to be autonomous but also fulfill the most advanced requirements that professional designers expect.
What’s the value?
Teams and individuals can move faster, stay aligned, and deliver more impactful campaigns with less effort, turning creative ideas into live, optimized ads at unprecedented speed.