FAQs: Creatopy becomes The Brief

Introducing The Brief: Your Enhanced Advertising Platform

We're excited to announce that Creatopy has evolved into The Brief, a new unified platform designed to streamline your advertising workflow. This transition introduces powerful new capabilities.

This FAQ will answer your questions about the transition, including how it affects your account and existing assets, and what to expect in the coming months. Our goal is to provide clarity as you start using The Brief.

1. What is The Brief?

The Brief is our new, comprehensive platform engineered to manage the entire advertising lifecycle, from initial insight to execution and optimization, all within a single environment. Built upon four core pillars (Discover, Create, Launch, and Optimize), it integrates powerful tools with an AI agent that supports you at every stage. 

With The Brief, you can seamlessly scout competitors' campaigns, brainstorm with your team members on moodboards, generate compelling creatives at the speed of thought, launch targeted campaigns, and monitor performance, eliminating the need to juggle multiple applications or complex workflows.

Whether you're a seasoned marketer, a professional designer, a publisher, or someone with no prior design experience, The Brief empowers you to quickly create and optimize effective ads. Our AI first approach simplifies the ad creation process, helps overcome creative blocks, and ensure your designs remain perfectly on-brand with minimal effort.

2. How will this change affect my existing account and assets?

Rest assured, transitioning to The Brief will not result in any deletion or reset of your existing account information. All of your valuable assets, templates, and historical data will remain securely stored within your account. Your current projects, campaigns, and personalized settings will seamlessly carry over, allowing you to resume your work exactly where you left off. When it comes to compatibility, all your past projects will still be compatible within The Brief as well.

The updated platform simply introduces a new, intuitive dashboard organized around the four key pillars: Discover, Create, Launch, and Optimize, along with integrated AI features. This means you'll gain access to an expanded suite of tools and enhanced flexibility without losing access to your current work or valuable data.

While we’re introducing our new agentic experiences, the Creatopy product and support our current users know and love isn’t going anywhere.

We’ll still have:

• The same powerful editor (Ad Studio) users know and trust, just now enhanced, not replaced
• Browser-based workflow with fast and collaborative editing
• Robust creative automation tools (e.g., resize, Feed, localize, translate, animate in one click)
• Brand control (Brand Kit) and governance features like locked elements, templates, and approval workflows
• Support for hundreds of formats across major ad platforms
• Built-in ad serving and performance analytics—no need to export or hop between tools
• Live Data support for best personalization of ads
• Time-saving tools that eliminate repetitive work and speed up asset production

• Commitment to brand fidelity, speed, and scale

   

3. What is the timeline for these changes and when will The Brief be fully available to me?

We understand you're eager to experience The Brief! On Oct 1st the new branded website will be available with a fresh look. The new plans and features will then become available to all existing customers a couple of weeks later. 

Please keep an eye on your email and our official announcements for the most up-to-date information.

4. Can I opt-out of using The Brief and continue with the previous Creatopy platform?

The Brief represents a significant enhancement to our platform, designed to provide a superior user experience and more robust features while maintaining a similarly enhanced editing experience. There are no options to opt-out of this change at this time. 

5. How are my existing credits and subscription plan affected by this transition?

We want to make this transition as smooth as possible for you. Your current plan and existing credits will remain valid until you switch your subscription to the new The Brief plans. We guarantee that there will be no interruption to your current benefits and that the process will be fair and transparent.

6. Will there be new training resources or tutorials available for The Brief?

Yes! To help you get started quickly and maximize your use of The Brief, we will be providing comprehensive training resources on our Learning Hub. You can also find helpful resources on our The Brief Help Center.

7. How can I provide feedback or get support if I encounter issues?

Your feedback is invaluable as we continue to refine The Brief. For help or to share feedback, please reach out to our team via live chat or by emailing us at support@thebrief.ai.

8. What new features can I expect to see in The Brief that weren't available in Creatopy?

The Brief supports three new use cases plus new exciting media types that you can create with the platform to help drive your marketing campaigns.

• The Discover Agent allows you to stay ahead by uncovering what your competitors are creating, where they publish, and how they target, so you can differentiate smarter and act faster.
• The Create Agent lets you generate and adapts assets based on prompts, brand identity, and performance feedback — across all major advertising channels. All assets generated can be edited with granular control and precision with the Ad Studio.
  • You can also now create in addition to Ads, the following media types:
    • Product Photography - Stunning photoshoots that showcase your products professionally.
    • AI Video generation - Professional video without cameras, actors, or expensive production.
    • UGC (User Generated Content) video - Authentic user-generated content with automated captions that convert.
• The Launch Agent (coming soon) provides suggestions on which channels to focus on based on your campaign objectives, which budget to allocate to each and more.
• The Optimize Agent is your performance marketing thought partner, it provides suggestions on what to improve across your campaigns and various channels (Google, Meta, TikTok, Pinterest) and generates custom reports for you.