How to work with exports

Export workflows

You've finished your design, and now it's time to download it. Depending on its use, we have a variety of static and animated formats available for download.

 Static

JPG - Set the image quality, scale, and slide you want to download.

PNG - Pick the scale and which slide you want to download.

WEBP - Set the image quality, scale, and slide you want to download.

HTML5 - Select an Ad Network, image quality, save retina-ready images, click tag or fallback image.

AMP - Determine the image quality and save retina-ready images.

GIF (Static) - A static image will download.

PDF - Choose between Print or Standard and which slide to download.

Animated

HTML5 - Select an Ad Network, image quality, save retina-ready images, click tag or fallback image.

AMP - Determine the image quality, and save retina-ready images.

MP4 - Standard format for videos, suited for streaming on the internet.

GIF (Animated) - Set the quality, high or optimized.

This article will show you the available download file formats and how to download your creative(s) from Ad Studio.

How to Download Your Creative(s)?

1. Head over to the top right corner and click on the Export & Publish button.
2. Click Download.
3. Select the format of your export; depending on your chosen format, you can set up additional settings related to your selected format.
   • JPG. Set the image quality, scale, and slide you want to download.
   • PNG. Pick the scale and which slide you want to download.
   • WEBP. Determine the image quality and save retina-ready images.
   • HTML5. Select the Ad Network, image quality, save retina-ready images, ClickTag, or fallback image.
   • AMP HTML. Determine the image quality and save retina-ready images.
   • MP4. Standard format for videos, suited for streaming on the internet¹'².
   • GIF.
     • Static. A static image with a single slide will download.
     • Animated. Set the quality, high or optimized³.
   • PDF. Choose between Print or Standard and which slide to download.
4. Once you've finished setting up your format, click Download.

Name your Download Files

You can use tags to name your download files to help you stay organized. This can be achieved by clicking the Exported files names option from the Download menu

• Name tags: Design name, Design type (short), Design type, Unit, Date (mmddyy), Date (ddmmyy), Scale.
• Tags delimiter: Hyphen, Underscore, Space.
• Use feed⁴: Use your feed's content to automate the filename for each of your design variations.

Export specific sizes 

If you're working with a set, you can select which sizes you want to export from it: all or specific sizes. To do so, you will need to select the Sizes under the Sizes dropdown menu.

Note¹: If the MP4 download takes too long and you don't want to wait, you can click Send me the link on the download dialogue box, which will send you a link to your email with the export.

Note²: When downloading as MP4, the video's length is capped at 180 seconds. However, you can bypass this limitation if the creative is exported as HTML5.

Note³: The optimized version of an animated GIF is compatible with Google Ads and is limited to 5 fps.

Note⁴: This option is available when you have a feed applied to the design you're working on.  

One of our key features is the ability to export rich media creatives in HTML5, enabling you to add animations, ClickTags, and various functions to your designs.

Depending on the Demand-side platform (DSP) you're using, you will need an optimized export package to ensure your creatives meet specific criteria, such as the construction of the ZIP file, size, or HTML code structure. 

On The Brief, we give you the option to make adjustments to your HTML5 export, such as:

Ad Network

• Select one or more Ad Networks for a custom HTML5 script tailored to your platform.

Image Quality

• You can choose low, medium, high, uncompressed, or custom quality for the images within your design¹.

Save retina-ready images

• Use it if you're having image quality issues on your retina display².
• Using this option will allow you to Exclude non-retina images from ZIP. 

Converting Custom Fonts

• Allows conversion of a text box containing custom fonts into an SVG image³.

ClickTag

• It enables you to add a landing page to your design. Additionally, you can choose how the landing page opens (new tab, same tab, parent window, or original window)⁴.

Fallback Image

• Able to include a fallback image in your zip file when exporting the creative.

Size Estimation

• This will give you a rough idea of the package's weight so you will know if further modifications are required based on your DSP's requirements.

 How to export your design as HTML?

1. Click on Export & Publish.
2. Click Download.
3. Select HTML5 from the dropdown menu.
4. Adjust the settings of your export accordingly.
5. Once done, click Download.

Note¹: This will only affect images in the JPG format; changes made on a different image format will not be visible.

Note²: All images in the design will be saved at a higher quality, which will significantly influence the file size of the final export.

Note³: This option is available only if the design contains a custom font you've uploaded to the font library. Converting custom fonts to SVG will turn off underline and strikethrough text, gradient, and shadow pop animations. Additionally, words fade and words blur are applied to the entire text instead of individual words.

Note⁴: Any URL attached to an existing element from the design is overwritten by the ClickTag.