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How to Upload your HTML5 Export to Google Ads

If you'd like to set up a display campaign in Google Ads, follow the steps below, starting with obtaining your HTML5 ZIP file from The Brief and uploading it to your Google Ads campaign.

Additionally, you can find some useful links regarding Google Ads's supported ad sizes and zip file size requirements

 

Set up the HTML5 Export

  1. Once your creative is ready, head over to Export & Publish.
  2. Select Download
  3. Select Google Ads as your DSP.
  4. Continue setting up your export as needed.
    • Set the Image quality.
    • Enable/Disable Save retina ready images.
    • Exclude non-retina images from your ZIP.
    • Use ClickTag¹ and set a landing page for your creative.
  5. Once done, click Download.

 

Upload the ZIP file to Google Ads

While there are many steps in setting up a campaign from scratch in Google Ads, the steps below will mainly focus on uploading the zip file exported from The Brief into your campaign.

  1. Go to Create, and click on Campaign.
  2. Select your campaign objective².
  3. Set your conversion goals (if needed).
  4. Set your campaign type as Display.
  5. Add your landing page, set a campaign name, and click Continue.
  6. Continue by setting up your campaign settings, budget and bidding, and targeting.
  7. Next, you'll reach the Ads section³, where you can upload the HTML5 ZIP file saved previously from The Brief.
  8. Click Change, and select Upload display ads.
  9. You can drag the ZIP file into Google Ads or click Choose files to upload and select the zip file from your computer.
  10. Click on View to test if the creative is working correctly.
  11. Click Next and review the settings of your campaign.

upload

 

Important: The Brief will export a single zip file with individual zips for each size from your set when uploading a display set. Remember to extract the single file first and then upload all the zips for each size found in the Google Ads folder.

Note¹: Adding a ClickTag is a requirement on your HTML5 export as it will direct users to a landing page from the ad. Avoid using a code minifier on the click tag.

Note²: It's essential to remember that you can't set a display campaign for the following objectives: Product and brand consideration, app promotion, and local store visits and promotions.

Note³: When you reach the Ads section, by default, Google Ads will send you to their Ad creation section where you can set up your design from scratch. All you have to do here is to continue to step 8.

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