How to upload third-party tags

Obtain the Ad Tags from The Brief

1. Once you're done with your creative(s), enable Ad Serving.
2. From the Ad Serving card, you can:
   • Add a ClickTag URL, which will serve as your landing page.
   • Enable/Disable Responsive scaling.
   • Set up External Tracking.
   • Set up Dynamic variables.
3. Select the DSP .
4. To obtain the ad tags, we recommend exporting them in an XLS file. To do that, click Download and select Download as XLS.

How to Upload Third Party Tags to Google Ads

Complete the Spreadsheet

1. Open up your spreadsheet, obtained previously from The Brief, and complete the following columns:
   • CampaignName - Type in the name of your campaign¹.
   • AdGroupName - Type in the ad group for your campaign².
   • PlacementName - Here, you can add the ad size as a name³.
2. Once done, download the sheet as an XLSX file.

Complete the Google Ads Form

The final step is to complete this Google Ads form with information about the campaign you're about to launch and upload the spreadsheet completed in the previous step.

Important: When uploading third-party tags, Google Ads has an initial load requirement, meaning each creative should have a load size of 2.2MB or less. In this case, we recommend using Google Ad's validator to check if your creatives pass Google Ads requirements. Should your ads be over 2.2MB, we recommend using elements that are smaller in size, or if you work with multiple slides, you can use the stop slide option and add a button on the slide so the viewer can start the rest of the ad, thus increasing the load size to 10MB.

Note¹'²: It must be the same as in your Google Ads account.

Note³: Remember that you cannot have the same Placement Name more than once.

How to Upload Third Party Tags in Google Campaign Manager?

Log into your Google Campaign Manager account and in the All campaigns section, you can select an existing campaign or create a new one where you'll add the ad tags obtained from The Brief.

1. Go to All Campaigns.
2. Click on Creatives.
3. Click on New and select Custom Display.
4. Complete the following:
   • Creative name. Type in the name of your ad.
   • Dimensions. Select the dimensions of your creative.
   • HTML code. Here, you can paste the ad tags obtained from The Brief.
5. Click Save.
6. You can click on Preview to confirm your ad is displaying correctly and to test any included URL.

Note¹: We recommend downloading your ad tags in an XLS or CSV file if you're working with a design set.

How to Upload a Script Tag in GroundTruth?

1. Open your campaign in GroundTruth
2. Click on New Ad Group.
3. Complete the Ad Group as needed.
4. When you reach the Ad Creatives tab, Click on New Creative.
5. Go to Script.
6. Complete the form as needed and paste the ad tag in the Script tag field.
7. Click on Load Creative to ensure the ad works correctly.
8. Set the Script API type to None.
9. Once finished, click Save.

All you have left to do here is fill in the Budget & Schedule tab, and your campaign will be up and running.

Note¹: Add a ClickTag URL which will serve as your landing page.

Upload a Third Party Tag in Simpli.fi

1. Select your campaign from Campaign Explorer.
2. Click on the Edit Campaign icon on the screen's top right side.
3. Navigate to Ads, and from the dropdown menu, select Ads.
4. Click on New Ads at the top right of the screen and select New Advanced Ads.
5. The New Ad form opens, complete as follows:
   • Ad Name - Give a name to the creative.
   • Destination URL¹.
   • Size - Select the size of the creative.
   • Paste the ad tag from The Brief under the HTML section.
6. Once done, click Save.
7. To preview the creative, click on the Arrow icon and click the Creative to ensure it opens the landing page.
8. Click the Verify icon under the  Verified column to ensure the ad works correctly.

Note¹: When you type the Destination URL, please ensure it's the same URL as the one you wrote on the ClickTag URL field in The Brief.