How to enable click tags for ad performance tracking

Understanding Click Tags

Click tags are fundamental to digital display advertising. They often cause confusion among advertisers. This guide explains what click tags are, why they matter, and how to implement them correctly in The Brief.

What are Click Tags?

Click tags are essential tools in digital advertising. They enable advertisers to track user interactions with ads and redirect users to specific landing pages. They help measure performance metrics such as click-through rates (CTR) and ensure compatibility with advertising platforms like Google Ads.

In The Brief, click tags can be easily implemented into your HTML5 exports or through Ad Serving to meet platform requirements and monitor campaign effectiveness.

Why use Click Tags?

• Track ad performance. Monitor how many users click on your ads.
• Control landing pages. Easily change destination URLs without changing the ad's creative assets.
• Compatibility. Meet requirements for platforms like Google Ads, DoubleClick, and other ad networks.

How to use Click Tags in The Brief

As mentioned, there are two ways to set up click tags: on your HTML5  exports and through Ad Serving.

HTML5

1. Click Export & Publish.
2. Select Download.
3. Select HTML5.
4. Enable Use ClickTag.
5. Select the Open URL behavior:
   • New tab.
   • The same tab.
   • Parent window.
   • Original window.

Ad Serving

1. Click Export & Publish.
2. Select AdServing.
3. Enable Use ClickTag.
4. Select the Open URL behavior:
   • New tab.
   • The same tab.