How to use the Optimize agent

What is the Optimize Agent?

The Optimize Agent acts like a performance marketer on your team, using advanced machine learning to automatically analyze and optimize your ads and campaigns. It saves you time while driving better results, replacing manual tweaks with smarter, faster optimization.

 

What are the key benefits of using Optimize Agent?

• Significant Time Savings: Automates manual optimization tasks so you can focus on strategy and creativity
• Improved Campaign Performance: Uses data-driven insights to boost conversions, CTRs, and ROI.
• Reduced Ad Spend Waste: Helps you eliminate inefficiencies, ensuring every dollar works toward your goals.
• Proactive Problem Solving: Spots potential issues early to prevent bigger setbacks.
• Expert-Level Insights: Provides recommendations that usually require deep analytical expertise.
• Scalability: Manages and optimizes multiple campaigns at once for businesses of any size.

How does Optimize Agent work?

The Optimize Agent works by continuously monitoring different aspects of your ads and campaigns across your advertising platform accounts. This includes, but is not limited to:

• Keyword Performance: It analyzes the effectiveness of your keywords, identifying underperforming terms, suggesting new high-potential keywords, and recommending adjustments to bid strategies.
• Ad Copy Relevance and Performance: The agent evaluates the engagement and conversion rates of your ad copy. It can pinpoint areas for improvement, suggest A/B testing variations, and even generate optimized ad copy based on best practices and historical data.
• Targeting Precision: It assesses your audience targeting settings, suggesting refinements to demographics, locations, interests, and other parameters to ensure your ads reach the most relevant users.
• Budget Allocation and Bid Strategies: The AI agent intelligently monitors your budget utilization and recommends optimal bid strategies for different keywords, ad groups, and campaigns to maximize return on investment (ROI). This includes suggestions for manual bidding, automated bidding strategies (like Target CPA or Maximize Conversions), and adjustments based on real-time market fluctuations.
• Landing Page Experience: While not directly optimizing the landing page itself, the agent analyzes the correlation between landing page quality (as perceived by Google's algorithms) and campaign performance, offering insights that can lead to improvements.
• Competitive Landscape Analysis: It can implicitly detect shifts in the competitive landscape by observing changes in impression share, average position, and cost-per-click, prompting suggestions for adjustments.
• Negative Keyword Identification: The agent automatically identifies irrelevant search queries that are triggering your ads, suggesting negative keywords to prevent wasted spend and improve ad relevance.

How to set up the Optimize Agent?

One click setup: Setup is designed to be quick and easy with "one-click setup." You simply connect your advertising platform account, and the agent can start analyzing your ads and campaigns in a few seconds.

1. Access the Optimize Tab. You can do this from both the Overview and AI Chat sections.
2. Connect to the advertisement platform of choice.
3. Approve the connection in the pop-up window.

Features

Once connected, Optimize Agent can help you analyze and optimize your ads or campaigns to achieve the best possible results with minimal manual effort.

• Overview

  • See metrics of your ads campaigns across multiple advertising platforms.
  • Ability to connect multiple accounts on each advertising platform.
  • Ability to filter by multiple things like status, type or date.
  • Ability to filter by different ad and campaign metrics.
  • Ability to search by name-specific ads or campaigns.
  • Ability to get optimization suggestions specific to an ad or campaign by clicking the “Optimize” button.

• AI chat

  • Interactive workspace through natural conversation.
  • Ability to connect multiple accounts on each advertising platform.
  • Get performance campaign insights.
  • Get actionable optimization ideas.
  • Create reports.
  • Download reports.
  • Share reports via share-link.
  • Send reports to email or slack.
  • Automate reports.
  • Prompt example:
    1. “How are my campaigns performing this week?”

• Automated reports

  • Manage all your automations created through the AI Chat experience.
  • Start, stop or delete any automation.
  • Manage & see all reports under and automation.
  • Download generated reports.

Ad delivery 

Measure the performance of ads delivered through our platform (via Ad Serving).It reveals how your target audience interacts with your ads, helping you evaluate their effectiveness through key metrics such as impressions, clicks, and CTR, and uncover opportunities for optimization.

• Analytics

  • Ad creatives performance in a chart view.
    1. clicks, impressions & CTR 
  • Filter by date, networks, projects or ads.
  • Hover over the chart for mode details.

• Ad Serving Reports

  • Set up scheduled reports.
  • Filter by date, networks, projects or ads.
  • Breakdown by clicks, impressions or CTR.