How do credits work (Legacy subscriptions)

What are credits?

Credits are the currency that powers AI generation and exports. Your monthly credits reset with your billing cycle. 

How many credits will I get by legacy plan?

• Free: 0
• Pro: 200/month / 2,400/yearly
• Team: 200/month / 2,400/yearly
• Enterprise: Custom
• Trial: 50 credits (all plans, one-time allocation)

Can I purchase additional credits?

Yes. If you’re on a legacy paid plan, you can buy additional credits in two ways:

• As a one-time top-up (these credits never expire until they are used).
• As additional recurring monthly or yearly credits.

Only team admins are able to purchase additional credits. 

To purchase additional credits: 

• Navigate to your account
• Click Subscription
• Select Rolling or Top-up credits and the quantity you need

Only team admins are able to purchase additional credits.

ℹ️ Free Trial restriction: While your 7-day Free Trial is active, you can’t buy additional credits. After the trial ends, you can purchase credits.

How are credits used?

Credits are used when you perform actions within the platform that utilize AI features or involve exporting your creative assets. This includes:

• AI Content Generation: Creating content using AI (e.g., generating text, images, videos or AI Chat conversations).
• Asset Export: Exporting your designs, videos, or other assets for use in external campaigns or other channels.

The number of credits consumed by each feature and remaining on your account will be displayed each time you perform an action that uses credits.

Do all AI features use the same amount of credits?

No, some features do consume more credits than others, based on the sophistication of the AI technology used and the resolution of the asset generated. For instance, rewriting text copy will consume 1 credit but the generation of a high quality product photography image consumes 4 credits. 

What about credits consumption for video?

Generate AI videos

Export videos

When you export a video the cost is 1 credit per 5 seconds of video (rounded up).

• 0–5s → 1 credit
• 6–10s → 2 credits
• 11–15s → 3 credits
• 15.5 s → 4 credits
• …and so on

This applies to export of any animated/video design whether:

• It was generated with AI and then opened in Ad Studio for editing
• Or fully created inside Ad Studio (animation, design, etc.)

Downloading video from the chat is free. 

Generate UGC videos

• Generating one UGC video = 1 credit

Export from Ad Studio

If you open the UGC video in Ad Studio and make edits, exporting will cost 1 credit per 5 seconds (rounded up) of video.

• Example: 4s export → 1 credits, 6s export → 2 credits

Downloading the UGC video directly from the chat is free.

Product Photography

• Generating one photo = 1 credit
• Export from Ad Studio = 1 credit per image
• Downloading from the chat = free

Ad (animated or static)

• Generating one ad variation = 1 credit
• Export from Ad Studio = 1 credit per static variation, 1 credit per second of animated variation
• Downloading from the chat = same as export

How are credits allocated? 

Each legacy plan includes a set number of credits. These are assigned to the account or team owner and can be utilized by both the owner and any team members.

Do credits roll over?

Yes, unused credits from one billing cycle will be carried over to the next cycle only. Anything that's been rolled over from the previous cycle and not consumed during the current cycle will expire.

Do top-up credits expire?

No, additionally purchased credits do not expire. 

What is the credit consumption priority? 

Recurring credits >> Rolled over credits from the previous month >> Purchased (Top-up) credits that won’t expire, last.

💡Tip: Need more credits? Contact us for a custom Enterprise plan.