What are Moodboards?
Moodboards are infinite canvases enabling two key use cases for your team.
Moodboarding: All ads visible from the Competitive Intelligence tool can be saved in a moodboard to enable you and your team to collaborate around them. Add comments, import new assets from other sources and let’s jam with your team!
Ideation and Concepting: Thanks to the AI Media Assistant, you can select any element on the infinite canvas and generate new assets at the speed of thought using prompts. Say hello to vibe marketing with your team.
You can find Moodboards under Discover.
To create a Moodboard from scratch:
- Navigate to Discover
- Browse the Ad Library
- Click Add to Moodboard on any ad
- Click on the + icon to create a new Moodboard
- Select the newly created Moodboard or select an existing one
- Click on Confirm
- You can then use Moodboard to:
- Upload assets to be used as inspiration or references for AI prompts (images, PDFs, videos)
- Arrange content on an infinite canvas
- Comment and collaborate in real time
- Generate assets using AI such as images or videos using prompts
💡Tip: you can also add key insights from the Competitive Intelligence AI Chat:
While discovering insights in the competitors strategy that can help you strategize your next campaign, you can select that key insight and add it to the moodboard as a text insight. This can be used to validate concepts or ideas with your team.
How to use Moodboards?
Getting Started
- Create a new moodboard: Start fresh or open an existing one.
- Add items: Collect ads, insights, images, or videos. You can add from the Ads Library, upload files, or drag & drop assets.
Working with Content
- Layers: Each item you add is a layer.
- Add, delete, or reorder layers.
- Group layers into sections to stay organized.
- Use “Tidy up” to auto-arrange the board.
AI Media Assistant
The AI Media Assistant is a floating panel component integrated into The Brief's Moodboard feature that provides AI-powered content generation capabilities. It appears as a collapsible panel at the bottom center of the moodboard stage and supports both image and video generation using advanced AI models.
AI Image Models & Providers
- Google Gemini 2.5 Flash 🍌
- Specializes in consistent product shots with studio-style lighting
- It can create from prompt or from other images provided as references variations or new concepts for key visuals.
- Flux Kontext (Black Forest Labs)
- Advanced context maintenance for complex product scenes
- Supports custom aspect ratios
- Support additional 1 image processing with context preservation
Reference Image Handling
Upload: Direct image upload from device
- Eyedropper Tool: Select images directly from moodboard stage
- Processing Options:
- Preserve Content: Maintain original image content with modifications
- Use as Inspiration: Use image as creative reference for new generation
- The AI Image supports up to 10 reference images used for the context of generating new images, while generating video it will use only one image as reference.
- You can also use text elements or sticky notes as context, which will influence the generation.
AI Video Model
The AI Video is powered by Google VEO3, and it can generate 8 second video clips. The new video can be generated with a prompt. Use an image reference from the board to optimize results.
Quality Modes
- Fast: Quick generation with standard quality
- Quality: Higher-quality output with longer processing time
Aspect Ratios
- Landscape (default)
- Portrait
- Square
Resolution Options
- 1080p (Full HD) - default
- 720p (HD)
- 480p (Standard Definition)
Error Handling
- Inappropriate Content: If your prompt contains inappropriate words, you'll see a message: "Your prompt may contain inappropriate words. Remove sensitive keywords and try again." Please adjust your prompt and try again.
- General Errors: If a generation fails for an unknown reason, you'll see: "The generation failed due to an error. Retry generating again." Please try generating again.
- Credit Check: The system automatically checks your available credits before generating content.
Credit System
When you generate content using the AI Media Assistant, credits are used based on:
- The number of image variations you create.
- The quality and length of your videos.
- The resolution and aspect ratio you choose.
- You'll see the credit cost displayed in real-time before you generate anything. If you need more credits, you can easily upgrade your plan directly from the billing system.
Collaboration
- Multiplayer session: Invite teammates to join and edit together in real time by using the Share functionality
- Comments: Add, reply, or delete comments to share feedback directly on the board.
- Presence: See how many collaborators are active at once.
Sharing & Export
- Share: Open the share modal to invite others by copying the link and sending it.
- Download assets: Export images, videos, or ads directly from the moodboard to your local computer
- Save to Brand Kit: Move finalized assets into your brand kits assets library for long-term use.