How to manage and format Text Elements

Using Text Subselection

In addition to applying changes to entire text fields, you can make changes at a subselection level. With text subselection, you can change letter casing, text emphasis, scripting (subscript or superscript), and text color within the same text field.

Text Subselection in Ad Studio

1. Select the text layer.
2. Make the sub-selection within the selected text layer.
3. Make the necessary adjustments from the Properties bar¹.

Understanding Text Formatting

When creating an ad it is important to have text formatting in mind as it can affect how viewers perceive and respond to the ad. Proper formatting can make the ad more attractive, clear, and effective in achieving its intended goals.

Types of Text Formatting in The Brief

• Alignment. Align your text to create a more visually appealing design or to make the text easier to read.
• Casing. Essential to keep this in mind as it can affect readability, style, and the meaning of a sentence. Different situations may call for different types of text casing, such as using title case for headings and uppercase for acronyms.
• Emphasis. Apply bold, italics, underline, and strikethrough to emphasize important words and help indicate the text's tone or mood.
• Listing. Utilize listing to present information in a structured and easy-to-read format.
• Scripting. Transform highlighted text into superscripts and subscripts.
• Spacing. Use text spacing to help readers scan and read the text more quickly, improving comprehension and engagement with the content.
• Color. Apply text color to enhance the visual appeal of the text.

How to Use Text Formatting

1. Select the text layer.
2. Head over to the Properties bar.
3. Here, you can find different sections depending on the type of properties you'd like to add/change to your text layer.
   • Text. Change text properties, such as typography, weight, size, and alignment. You can customize your text layer by opening the Type settings panel from the icon.
   • Fill. Change the color of your text.
   • Effects. Add blur, drop shadow, or outline.
   • Actions. Add on click actions to your text.

Note¹: Text alignment applies to the entire text box. Listing only applies to paragraphs, while the rest of the options can be used at a sub-section level.