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How to use the Create Agent

The Create Agent helps you generate creative assets with the speed of thought directly from simple text prompts. Instead of starting from scratch or relying only on pre-existing visuals, you can describe what you need and let the agent generate it, while keeping full control to edit and refine inside Ad Studio.

Getting Started

  • Open the Create experience.
  • Enter a text prompt describing what you want (e.g., “Create an ad to raise awareness on instagram for my summer sale”).
  • Use the Media Type Selector below the prompt box to choose the type of asset you want to generate:
    • Ads (Animated or Static)
      1. Scroll-stopping ads that instantly grab attention and drive action.
    • Product Photography
      1. Stunning photoshoots that showcase your products professionally.
    • Video Generation
      1. Professional video without cameras, actors, or expensive production.
    • UGC (User-Generated Content)
      1. Authentic user-generated content with automated captions that convert. 

If you don’t select one, the agent will automatically choose the most relevant option for you depending on your prompt.

Ads

Great for generating ad creatives with minimal setup.

Workflow:

  1. Provide a prompt and attach one asset (image or video).
  2. The agent automatically generates a polished asset based on:
    • Your asset(s).
    • Campaign objective.
    • Distribution channel.
    • Brand kit (logos, fonts, colors).

Product Photography

Workflow:

  • Attach a product photo (a simple mobile shot works fine).
  • Write a prompt describing how you want the product presented.
  • Select your desired model & the number of variations you need.
  • Generate new images—such as different styles, backgrounds, or settings.

Key Actions:

  • Create professional product shots.
  • Restyle existing photos.
  • Replace objects, change angles, add backgrounds.
  • Mix two images or create virtual try-ons.

Pro Tip: After generating an image, you can refine it further with new prompts (e.g., “make the background brighter”).

Video Generation

You can generate short videos in two ways:

  • Text-only prompt – Describe the video you want.
  • Text + Image – Provide an image (or generate one) to be used as the first frame for your video.

How it works

  1. Open a chat with the AI agent.
  2. Select the use case – choose Video.
  3. Write a prompt describing what you’d like to see.
  4. (Optional) Add an image as a visual reference:
    • Upload directly
    • Pick from your Brand Kit
    • Use a stock image
    • Generate an image in the Generate with AI section after clicking ➕

 👉 Pro tip: you can also generate a video based on Product Photography you just created in the same chat.

  1. Adjust settings – Resolution, Aspect Ratio, Duration (currently 8s by default, and soon will be available 4s and 6s duration), number of variations and whether to include audio.
  2. Generate your video from the prompt.

Once ready, you can save the video to your Brand Kit for future use in Ad Studio, or download it as a production-ready video.

Example: From product photo → animated video

  1. Start with a product photo
    We’ve used a photo of a chair on a sunny Mediterranean terrace with bougainvillea.
  2. Add animation with a prompt
    Prompt used:
    “Now make a video based on this photo of a sunny Mediterranean terrace with bright bougainvillea. Add a soft, warm breeze moving the flowers and leaves, the sea sparkling with gentle waves in the background, and subtle shifting sunlight creating dynamic shadows across the chair and floor. Keep it calm, cinematic, and relaxing, like a perfect summer afternoon.”
  3. Result
    The still image turned into a cinematic video: flowers move in the breeze, the sea sparkles, shadows shift. High-quality, natural, engaging.

💡 Why it’s useful
This flow is perfect when you want to:

  • Quickly create eye-catching ad creatives without a full production team
  • Turn a simple product shot into an engaging motion asset that feels premium
  • Reuse one piece of content across multiple formats (social ads, website hero banners, email headers, stories, reels, etc.)
  • Test different designs and ad variations faster, without waiting on video shoots or heavy editing

By animating static visuals, marketers and designers can boost attention, increase engagement, and adapt assets to different platforms in minutes.

Example: From text → lifestyle video

  1. Start with a text prompt
    “Generate a short cinematic video of a bright, sunny morning kitchen. Warm sunlight streams through the window, casting soft moving shadows of plants on the wall. On the wooden table, there’s a cup of coffee with gentle steam rising into the air, next to a simple linen napkin and a vase with fresh flowers. The scene should feel cozy, minimal, and aesthetic, with natural light playing across the surfaces. Make it calm, relaxing, high-quality, and seamlessly loopable.”
  2. Result
    The model generated a cinematic lifestyle video: cozy morning light, coffee steam, soft moving shadows. 

✨ Why it’s useful

  • You can quickly create lifestyle scenes and backgrounds that would be expensive or hard to shoot in reality.
  • These videos can be reused across different ad formats (social ads, banners, stories, YouTube bumpers).
  • It’s easy to add branding, product shots, or call-to-action overlays later, turning a generic lifestyle clip into a polished video ad.
  • Great for marketers and designers who need versatile content blocks that adapt to multiple campaigns.

UGC (User-Generated Content)

Perfect for quick, social-friendly videos.

Workflow:

  1. Open the chat and select the UGC Video use case.
  2. Attach short video clips (one or more).  Videos should already include audio and total duration should be less than 3 minutes.
  3. Choose one of the pre-selected caption styles.
  4. Set the order of how the clips should play.
  5. The agent stitches them together into a draft UGC-style video.

Features:

  • Auto-generated captions, styled to your choice.
  • Download your video directly, or refine it in Ad Studio (tweak captions, reorder clips, add branding).

Next Steps

After generating your creative:

  • Edit further in Ad Studio: Edit the caption text, style, font, color, and animation (e.g. how words appear or get highlighted).
    Trim videos to select specific parts you want to include. The final clip will be merged according to your edits.
  • Iterate – use the generated output as a base for your Ad (add logo, CTA, design layers etc).
  • Export – once satisfied, download your final creative for use in campaigns.

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