How to create a Brand Kit on The Brief

A Brand Kit in The Brief is your creative command center. It’s where you define your brand’s look, feel, voice—and keep every output aligned, whether it’s AI-generated or hand-designed.

To create a brand kit from Website URL:

1. From the Dashboard, click on your profile picture in the right top corner.
2. Click on Brand Kits.
3. Under your profile picture in the right top corner click on New Brand Kit
4. Choose Generate from website URL.
5. Type in your website's URL.
6. Confirm and upload your logo.
7. Review or edit suggested Brand Elements.
   • Name.
   • Colors. Add up to 15 colors.
   • Typography. Set a separate font for each style (heading, subheading, and body)
8. Click Create Brand Kit.

Upload a Logo

1.  From the Dashboard, click on your profile picture in the right top corner.
2. Click on Brand Kits.
3. Under your profile picture in the right top corner click on New Brand Kit
4. Choose Upload a logo.
5. Upload one or more logo2.
6. Click Continue.
7. Select your Brand Elements.

• Name.
• Colors. Add up to 15 colors.
• Typography. Set a separate font for each style (heading, subheading, and body)

8. Click Create Brand Kit.

Editing and Managing a Brand Kit

You can easily modify an existing Brand Kit to reflect any brand updates. Simply navigate from the Dashboard to the Brand Kit section, select the kit you wish to edit, and make your desired changes. Below is a detailed overview of the Brand Kit section and its editable components.

• Logos. Add, remove, or replace logos as needed.
• Colors. Create and manage up to 50 color palettes, each with a maximum of 50 colors.
• Typography. Adjust font settings, upload custom fonts, and organize text styles.
• Assets. Upload and organize brand assets like images, icons, videos, and audio files.
• Voice and Tone. Configure brand personality settings to align AI-generated text with the brand's communication style.
• Brand Components. Store and manage reusable design elements to ensure brand consistency. Users can preview, rename, and delete components as needed.
• Brand Templates. Here, you can create, edit, store, and organize brand templates into folders, migrate them between Brand Kits, or set template permissions for Content editors.

Using Brand Kits in Projects

Brand Kits can be linked to design projects to make them easily accessible while designing ads.

Link a Brand Kit to a Project

When starting a new project, you have the option to assign an existing Brand Kit or create a new one. To change the Brand Kit that is currently assigned, follow these steps:

1. Click on Create.
2. Select the project from the left top corner next to the The Brief logo.
3. Click on Assigned Brand Kit to select another Brand Kit.

Accessing Brand Kits in Ad Studio

The Brand Kit, accessible from the left sidebar in Ad Studio, allows you to directly apply brand elements and assets to your designs, ensuring they adhere to your brand guidelines.

Using any Brand Kit in Ad Studio

At a Project settings level, Template designers and above roles can control whether team members can switch Brand Kits in Ad Studio.

• If Use any Brand Kit in Ad Studio is turned on, team members can select a different Brand Kit while working in Ad Studio.
• If turned off, the Brand Kit dropdown is disabled, and team members can only work with the current Brand Kit assigned to the project they're working on.

This setting helps you and your team stay brand-consistent across projects while allowing flexibility.

Note¹: Only Designers and above roles can create Brand Kits.

Note²: Supported formats are SVG, PNG, JPG, with a maximum file size of 20MB.